Business web site design

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So what's the difference between business web site design and general every day web design?

There are quite a few noticable differences - If you take a look at at an up to date corporate website and then compare it with a personal site or game website you will quickly see they are far from being similar, some of the things that will hit you straight away will be style and layout, navigation, use of colours, and site features.
The thing to bear in mind when developing a business or corporate style website is that you must come across as a serious business, failiure to do this will result in loss of business. You must convey the message that you are a professional company that is serious, well established and that you are here to stay, this will give your potential customers/clients the confidence to use your product or service knowing that they can always come back to you and that you are a trustworthy company that will support their needs and requirements in the future.

So how do you achieve this status?
Here are some key point that will help put you on the right track of building a successful business / corporate style web site:

Avoid flashy effects like the plague!
A site with too much flash or an abundance of bouncing, scrolling, or any other wierd and wonderful effects on it can give a playful fun theme and although novel for the first 5 minutes this novelty soon turns to irritation, remember people are visiting to find a product or service not to see their mouse curser turn into a butterfly that trails across the screen when they move!

User friendly navigation is a must.
Make sure your navigation buttons or links are easy to see and self explanatory, this may sound obvious but there are many sites that use symbols with no text as buttons leading to their most important pages, if you have a 'buy now' button make sure it is easily noticable and that it is actually labelled with what it's for - People just dont have the time to hover over every little button to find out where it leads or what it does - that's if they notice it in the first place.

>> Business web design (part 2)