Search Engine Optimisation - Top 10 tips

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3) Website description:

This is another important one and follows similar rules as your site title.
You must be descriptive and tell the search engines and the customer what you offer/provide - your description is what appears on the search results under the actual link to a site.
You will notice most of the descriptions at the top of the search engines will contain keywords/phrases you just typed in to find them, good practice is to use around 20 words - dont just have the word pencil 20 times and think that will send you to the top, apart from looking strange (and apparrent that you are trying to trick your way to the top) you are also losing out on other custom you may have gained from someone looking for coloured chalk shops in London (that is if you sell coloured chalks and you are located in London).
Staying with Bob's pencil shop - here would be a good description:
Bob's Pencil shop, art and craft supplies from pencils, pens and colourd chalk to card, glitter and glue, Based in North London.   Descriptions can also be more beneficial when applied aptly to individual pages.

4) Web Page Content:

This should be fairly obvious - if you are selling pencils and want to found for terms associated with your product then your page should at least have something to do with it, you dont have to blitz it with the same word a hundred times as this will do you no real long term good, try to keep a good balance of R.I.D (Relevant, Informative and Descriptive) doing this should naturally tell the search engines and more importantly your visitors exactly what they need to know.
There are certain ways to make desired page content stand out, both to the search engines and to visitors, this can be done using various tags such as bold, italic and header tags so use these wisely and you should be onto a winner.

5) Update your site content:

Here is another one that is often overlooked, too many people get a site up and running, then sit back and wait for the traffic to pour in, never thinking of offering fresh content for their users - search engines will notice after a while that your content has not changed and can sometimes get the idea that you are not offering content and information that is changing with your market or to suit your customers needs, don't get me wrong, the search engines don't know your market better than you, but they can make comparisons with sites of a similar nature and give other sites that do offer consantly changing/updated content a slightly higher priority, so to nip this in the bud it's a good idea to maybe add new products or a paragraph or two every week/month - this is good practice and will only benefit you and your sites ranking long term.
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