Search Engine Optimisation - Top 10 tips

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10) Focus your content:

Spreading content too thinly can deplete it's relevance for a certain term - example: If you have a page that tells your users the history of the Roman emperors and on the same page you go to tell them that your uncle owns a pig farm and you also like onion soup, and you may be selling shoes on your site in the near future - the relevance for any term simply shrinks, what may happen is you may actually get users coming to your site after typing in the term 'Roman soup' or 'shoes for pigs' OK - it's getting visitors but probably not for what you want. What would work better is if you have seperate pages with seperate titles, descriptions and content - this then makes each page a lot more relevant for its actual content increasing the chances of this page working it's way up the search engines and actually being found for what you want it to be.

11) (Bonus tip) - Avoid being too crafty - dont stuff your site:

I had to throw this in because there's always someone who thinks they can get one over on the search engines by stuffing their site with hundreds of keywords that are all at the very bottom of the site in the same colour text as the background or hidden using CSS so their visitors don't see this mess of keywords but the search engines do - DO NOT BOTHER - google and other main search engines check the font colour, size and even crafty CCS now so it's just not worth it - if Google sees your trying to fool it, it will naturally assume it's for a reason that is not good so will not look kindly on you. Also if a site user or a competitor spots something fishy they can report you and get you banned!- you have been warned.

Ok - that about sums up this article if you've got this far, thanks for reading - I hope this information is useful Any questions mail me and I'll do my best to get back asap.

If you would like us to optimise your website for you please contact us >> Get my website optimised