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Search Engine Optimisation - Top 10 tips
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We've put together a list of what we think are ten of the most useful tips to get your site indexed by the search engines and then actually rated highly for what you want it to be
for the sake of this article we'll assume you want to get listed on Google:
1) Get your website indexed:OK first thing you need to make sure of is that the search engines can actually locate your website in order to index the content on it.
One of the best ways to do this is to get a link on a site that is already active on Google as it will more than likely be visited frequently by the crawlers (imagine these as a set of programmes that literally scour the whole web following every link on every site and taking note of the content on that site) so chances are that if your link is on a listed site eventually these crawlers will follow the link back to your site and take note of your content.
If you can't get a link on another site don't worry - you can also get indexed by submitting your site to a directory, or Google itself, another good way is to post on a forum and have a link to your site in the post.(don't spam forums though it's not good practice and you may get banned!)
Submit to google here
2) Optimise your page title:Now this is more important than a lot of people think and it carries a lot of weight when it comes to search engine placement.
Your title needs to be discriptive, and should ideally contain your main focus keywords - if you are selling pencils you need to let the search engine know this, a lot of people put their company or website name as the title and leave it at that!
Rather than have 'Bob's Pencil Shop' as a title you would do a lot better with something like 'Art pencils, coloured chalks, paints and craft materials from Bob's Pencil Shop' this contains some great key phrases and tells the search engines what the page is all about. If the search engines think your page is highly relevant for a certain phrase chances are you are going to be ranked highly for this phrase and your title tag is where the relevance starts.
Remember - sometimes different pages would be better with a different title to that of the home page >> Next page of tips
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